• Karakters_1_samenwerking

    Samenwerking | 合作

  • Karakters2_werelden verbinden

    Werelden verbinden | 国际接轨

  • Karakters_5_samenwerking

    Samenwerking | 合作

  • Karakters_4_kennis

    Kennis | 知识

  • Karakters_6_ontwikkeling

    Ontwikkelingen | 发展

  • Karakters3_uitwisseling

    Uitwisseling | 交流

Across the United States, Europe, Japan and Australia, a large number of senior care operators and investors have identified opportunities to expand into China. The combination of China’s rural-to-urban migration, an emerging middle class with discretionary income, and a rapidly aging society all point towards what should be a compelling opportunity for these foreign companies to expand into China. Yet many have run into a number of strategic and tactical challenges that have led several to either prematurely exit the market or to misunderstand how to localize their western services for the Chinese market.

From late 2014 through the spring of 2015, we reached out to the key executives and investors at the largest senior care and home healthcare organizations in China, with a focus on those that already had, or very soon would have, facilities and delivery capacity open and available for the Chinese consumer to purchase. The research identified an estimated 26 billion yuan (approximately $4.33 billion) worth of investment and 1,052,630 square meters of senior living space. From these interviews, which covered roughly 50 unique senior living sites across the country, a number of key insights emerged, of which four follow: . . . . read more


jan booij
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